Ava.’s latest service production for optical brand Essilor, Parisian creative shop Gunsmoke, and director Alexandre Pluquet was, despite the challenges, pure pleasure in the end.

Shot in Barcelona over three very hot Summer days, in the middle of the pandemic, with all the health and safety protocols strictly observed, and a cast a dozen kids ranging in age from 4 to 11, this was no easy feat.

Laughter, camaraderie, a top crew, and a simply marvellous agency and client, proved to be the perfect cocktail to get us through.

From scouring Barcelona and beyond to put together our extraordinary cast of child actors, to scrambling to find a literally last-minute replacement for the photographer of the print campaign (we learned the morning of the shoot day that the original photographer wouldn’t be arriving), the project was not without its moments.

In the end, nothing but smiles, and a very happy client.

We think the resulting film tells the story best, but you be the judge.

CREDITS

Brand Vicepresident: Agnès Dewidehem: vicepresidenta de marca
Brand Manager: Camille Faury
Junior Brand Manager: Thomas Pottier

Artistic Consultant: Natacha Dzikowski

GUNSMOKE
Producer: Antoine Stora
Production Director: Juliette Carroen

Ava.
Executive Producer / Founder: Agustín González
Producer: Natalia Gilbert
Production Manager: Cesar Porcelli
Production Coordinator / Casting: Mafer García
Director: Alexandre Pluquet
DOP: Sebastien Cros
Photographers: Jael Levi y Cesar Lucadamo